Tobacco Free Florida
Art Direction, Copywriting
2012
In this guerilla-style ad campaign for Tobacco Free Florida, the "kidnapping" of a tobacco executive to sparks controversy and discussion.
- “Put ‘Em Out” was a guerilla-style ad campaign done for Tobacco Free Florida in an effort to spark controversy over the tobacco industry’s methods of manipulative advertising. We targeted high school students with a staged “kidnapping” of big tobacco executives using ambient and grassroots methods to send traffic to the main website. Visitors to the website were encouraged to take their own stand against tobacco by signing an anti-smoking pledge and joining petitions against big tobacco’s harmful marketing strategies.Team Members: Jake Inferrera, Samantha Temkin, Josh Woolbert
- ^ Ransom-style "missing" posters were put and defaced in order to drive traffic to watch the kidnapping video.^ Anonymous text messages coordinated through high school S.W.A.T (Students Working Against Tobacco) groups were sent to students to raise curiosity and speculation.
- ^ Facebook Application let users interact with a "live" ransom-style video session. Users were encouraged to voice opinions on tobacco and spark discussion. An accompanying microsite acted as the hub for all activities and online links.^ Cryptic envelopes containing a "kidnapped" tobacco executive's polaroid shot drove audience to the website.
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A print & social media Campaign for Sarasota Herald Tribune's "Season of Sharing" that shows what people will sacrifice in order to make ends meet.Advertising, Copywriting, Photography2012 -
Known for its architecture and fashion, this ad for Milan conveys both main attractions in a smart way.Art Direction2012 -
Print advertisement aimed at future applicants to the Illustration major at Ringling College of Art + Design.Advertising, Art Direction, Copywriting2011 -
This print campaign positions ZICO Coconut Water as the "anti-Gatorade" through hard facts and strong copy.Advertising, Art Direction, Copywriting2011 -
An unconventional magazine that blurs the lines between traditional art technique and digital media.Graphic Design, Print Design2011 -
This print ad for Boys & Girls Clubs of Sarasota County reminds us to promote the right kind of message by supporting the club programs.Advertising, Art Direction, Copywriting2012 -
In this print ad for Comedy Central Stand-Up, the stand-up joke gets a type treatment and center stage.Advertising, Typography, Graphic Design2011 -
As a theme pitch for our local 2012 ADDY Awards, "Alice in Wonderland" gets a modern advertising spin with "Down the ADDY Hole."Advertising, Art Direction2011