ADDY's 2012 | Theme Pitch
Advertising, Art Direction
2011
As a theme pitch for our local 2012 ADDY Awards, "Alice in Wonderland" gets a modern advertising spin with "Down the ADDY Hole."
- ADDY's 2012
Theme Pitch - Our goal here was to come up with a theme for the local Sarasota ADDY's. Each pitch was required to have all print and decor designed in a cohesive and integrated manner. My pitch was a modern (yet darker) take on the classic Alice in Wonderland tale. "Down The ADDY Hole" is a theme where the advertisements are the main attraction and anything goes. Here are a few pieces I designed for this pitch.
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A print & social media Campaign for Sarasota Herald Tribune's "Season of Sharing" that shows what people will sacrifice in order to make ends meet.Advertising, Copywriting, Photography2012 -
Known for its architecture and fashion, this ad for Milan conveys both main attractions in a smart way.Art Direction2012 -
Print advertisement aimed at future applicants to the Illustration major at Ringling College of Art + Design.Advertising, Art Direction, Copywriting2011 -
In this guerilla-style ad campaign for Tobacco Free Florida, the "kidnapping" of a tobacco executive to sparks controversy and discussion.Art Direction, Copywriting2012 -
This print campaign positions ZICO Coconut Water as the "anti-Gatorade" through hard facts and strong copy.Advertising, Art Direction, Copywriting2011 -
An unconventional magazine that blurs the lines between traditional art technique and digital media.Graphic Design, Print Design2011 -
This print ad for Boys & Girls Clubs of Sarasota County reminds us to promote the right kind of message by supporting the club programs.Advertising, Art Direction, Copywriting2012 -
In this print ad for Comedy Central Stand-Up, the stand-up joke gets a type treatment and center stage.Advertising, Typography, Graphic Design2011