ZICO Coconut Water
Advertising, Art Direction, Copywriting
2011
This print campaign positions ZICO Coconut Water as the "anti-Gatorade" through hard facts and strong copy.
- Our assignment here was to select a product and give it a clear and effective brand personality. My partner and I chose ZICO Pure Premium Coconut Water, an all natural drink with strong hydration properties. In order to make the product stand out in a competitive market of "sports drinks," we positioned ZICO as an all natural alternative. The result? A print campaign that calls out well known sports drink, Gatorade, with health facts and a little attitude.
Louie Zuniga: Art Direction
Michelle Kacerosky: Copywriting 
-
A print & social media Campaign for Sarasota Herald Tribune's "Season of Sharing" that shows what people will sacrifice in order to make ends meet.Advertising, Copywriting, Photography2012 -
Known for its architecture and fashion, this ad for Milan conveys both main attractions in a smart way.Art Direction2012 -
Print advertisement aimed at future applicants to the Illustration major at Ringling College of Art + Design.Advertising, Art Direction, Copywriting2011 -
In this guerilla-style ad campaign for Tobacco Free Florida, the "kidnapping" of a tobacco executive to sparks controversy and discussion.Art Direction, Copywriting2012 -
An unconventional magazine that blurs the lines between traditional art technique and digital media.Graphic Design, Print Design2011 -
This print ad for Boys & Girls Clubs of Sarasota County reminds us to promote the right kind of message by supporting the club programs.Advertising, Art Direction, Copywriting2012 -
In this print ad for Comedy Central Stand-Up, the stand-up joke gets a type treatment and center stage.Advertising, Typography, Graphic Design2011 -
As a theme pitch for our local 2012 ADDY Awards, "Alice in Wonderland" gets a modern advertising spin with "Down the ADDY Hole."Advertising, Art Direction2011