Boys & Girls Clubs
Advertising, Art Direction, Copywriting
2012
This print ad for Boys & Girls Clubs of Sarasota County reminds us to promote the right kind of message by supporting the club programs.
- WIth this magazine ad, I wanted to make the audience do a double take. Such a cute, endearing visual. Such a defeatist, negative message. That juxtaposition was done to get the reader to learn more about the programs at Boys & Girls Clubs which promote leadership and character building.I chose a paper craft direction because it really fit the target we were trying to support and call attention to. Plus it was a fun way to deliver this message in a way that we've never seen Boys & Girls Club approach.
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A print & social media Campaign for Sarasota Herald Tribune's "Season of Sharing" that shows what people will sacrifice in order to make ends meet.Advertising, Copywriting, Photography2012 -
Known for its architecture and fashion, this ad for Milan conveys both main attractions in a smart way.Art Direction2012 -
Print advertisement aimed at future applicants to the Illustration major at Ringling College of Art + Design.Advertising, Art Direction, Copywriting2011 -
In this guerilla-style ad campaign for Tobacco Free Florida, the "kidnapping" of a tobacco executive to sparks controversy and discussion.Art Direction, Copywriting2012 -
This print campaign positions ZICO Coconut Water as the "anti-Gatorade" through hard facts and strong copy.Advertising, Art Direction, Copywriting2011 -
An unconventional magazine that blurs the lines between traditional art technique and digital media.Graphic Design, Print Design2011 -
In this print ad for Comedy Central Stand-Up, the stand-up joke gets a type treatment and center stage.Advertising, Typography, Graphic Design2011 -
As a theme pitch for our local 2012 ADDY Awards, "Alice in Wonderland" gets a modern advertising spin with "Down the ADDY Hole."Advertising, Art Direction2011